Job Posting – Direct Response Officer (VGH & UBC Hospital Foundation)

Who We Are

The leading charity investing in healthcare innovation in BC

VGH & UBC Hospital Foundation is Vancouver Coastal Health’s primary philanthropic partner, raising funds for specialized adult healthcare services and research for all people living in British Columbia. VGH & UBC Hospital Foundation is the leading charity investing in healthcare innovation in British Columbia and partners with donors to raise essential funds for Vancouver Coastal Health, supporting VGH, UBC Hospital, GF Strong Rehab Centre, Vancouver Coastal Health Research Institute, and Community Health Services.

About the Team

The Annual Giving team seeks to identify, inspire, cultivate, solicit, and steward a core of donors to develop the habit of giving annually and monthly in support of health care and is responsible for Direct Mail, Digital, Tribute, and Monthly Giving (including Telemarketing and Door-to-Door) fundraising programs. These efforts raise over $3.8M annually in reliable, predominantly undesignated revenue and build the donor pipeline for Mid-Level, Major, and Legacy Giving.

About This Role

The Direct Response Officer plays a key role in driving sustainable revenue growth through the Direct Mail and Monthly Giving programs. Reporting to the Associate Director, Annual Giving, the Officer leads the planning, execution, and optimization of direct mail and monthly giving activities, including telemarketing and door-to-door fundraising programs.

This role is responsible for developing and implementing strategies that strengthen donor acquisition, retention, reactivation, and upgrades, while ensuring a consistently high‑quality donor experience. The Officer works closely with the Direct Response Manager to oversee all aspects of campaign development, including strategy, copywriting, creative direction, and production. In addition, they help to oversee aspects of data segmentation, reporting, and analysis.

A subject matter expert in direct response fundraising, the Direct Response Officer applies data-driven insights, industry best practices, and innovative tactics to enhance program effectiveness and contribute to the overall success of the Annual Giving team.

Key Responsibilities

• Holds primary responsibility for the fundraising performance of assigned direct mail and monthly giving programs, with an annual revenue responsibility of $2.3M.
• Collaborates with the Associate Director, Annual Giving and Direct Response Manager to develop strategies and tactics that effectively grow Annual Giving revenue and donor numbers.
• Works with internal teams and external partners to produce compelling campaign content that drives donor engagement and results.
• Enhances program effectiveness by applying donor insights and performance analysis to inform strategy and guide continuous improvement.
• Works with vendors, suppliers, and consultants to ensure high‑quality, on‑time, and on‑budget program execution.
• Serves as a subject matter expert in direct mail and monthly giving, providing guidance, training, and support to colleagues across the Foundation.
• Supports a culture of philanthropy and patient‑centered fundraising by engaging donors, clinical partners, and patients with professionalism, integrity, and care.

What You Offer

• Demonstrated expertise in direct response fundraising, including direct mail, telemarketing, monthly giving, online giving, and integrated fundraising campaigns.
• Proven success in developing, executing, and scaling annual giving programs.
• Excellent written and verbal communication skills with proven ability to develop donor centric messaging and compelling content that inspires giving.
• Strong analytical abilities, with demonstrated experience interpreting data, evaluating KPIs, and applying insights to refine and optimize fundraising performance.
• Deep knowledge of database management and data concepts, including data enhancement, data quality, and the application of these principles to effective segmentation and targeting.
• Excellent planning, project management, and facilitation skills, with a track record of managing multiple, competing priorities and meeting deadlines in a fast paced environment with time and resource constraints.
• High level of accuracy and attention to detail, with strong organizational skills and disciplined workflow management.
• Experience managing external partners, including consultants, vendors, and suppliers, with the ability to guide and evaluate partners to ensure successful project execution.
• Proficiency with CRM systems and analytics tools (Salesforce preferred), as well as MS Office.

To Apply

Please send your application, along with a portfolio, to Human Resources via email at careers@vghfoundation.ca.

We welcome applications from anyone who is eligible to work in BC. We encourage applications from Indigenous people, people with disabilities, BIPOC and racialized individuals, people of minority sexual orientation or gender identity, and others who may contribute to the Foundation's organizational diversity and who share the Foundation's values.